सर्वेषामप्यघवतामिदमेव सुनिष्कृतम् ।
नामव्याहरणं विष्णोर्यतस्तद्विषया मति: ॥
sarveṣām apy aghavatām idam eva suniṣkṛtam |
nāma-vyāharaṇaṁ viṣṇor yatas tad-viṣayā matiḥ ||
(Śrīmad Bhāgavatam: 6.2.10)
“This utterance of the name of Viṣṇu is the best means of atonement even for all [types of] sinners because one [i.e., anyone who utters his name] becomes an object of his attention.”