लोभनीयवस्तुनि श्रुते दृष्टे वा स्वत एव लोभ उत्पद्यते ।
lobhanīya-vastuni śrute dṛṣṭe vā svata eva lobha utpadyate |
(Rāga-vartma-candrikā: 1.5)
“Intense desire (lobha) arises entirely of its own accord when an intensely desirable (lobhanīya) object is seen or heard about.”