लोभनीयवस्तुनि श्रुते दृष्टे वा स्वत एव लोभ उत्पद्यते ।
lobhanīya-vastuni śrute dṛṣṭe vā svata eva lobha utpadyate |
(Rāga-vartma-candrikā: 1.5)
“Lobha (intense desire) is manifest entirely of its own accord when highly desirable objects are heard about or seen.”