यस्यां वै श्रूयमाणायां कृष्णे परमपूरुषे ।
भक्तिरुत्पद्यते पुंस: शोकमोहभयापहा ॥
yasyāṁ vai śrūyamāṇāyāṁ kṛṣṇe parama-pūruṣe |
bhaktir utpadyate puṁsaḥ śoka-moha-bhayāpahā ||
(Śrīmad Bhāgavatam: 1.7.7)
“Indeed, as it [i.e., Śrīmad Bhāgavatam] is heard, [prema-] bhakti to the Supreme Puruṣa, Śrī Kṛṣṇa, which dispels lamentation, delusion, and fear, arises in a person.”