sarveṣāṁ mantra-varyāṇāṁ śreṣṭho vaiṣṇava ucyate
sarveṣāṁ mantra-varyāṇāṁ śreṣṭho vaiṣṇava ucyate |
viśeṣāt kṛṣṇa-manavo bhoga-mokṣaika-sādhanam ||
yasya yasya ca mantrasya yo yo devas tathā punaḥ |
abhedāt tan-manūnāṁ ca devatā saiva bhāṣyate ||
kṛṣṇa eva paraṁ brahma sac-cid-ānanda-vigrahaḥ |
smṛti-mātreṇa teṣāṁ vai bhukti-mukti-phala-pradaḥ ||
(Bṛhad Gautamīya Tantra; cited in Hari-bhakti-vilāsa: 1.156–158)
“Among all excellent mantras, the Vaiṣṇava [mantras] are said to be the best, and in particular Kṛṣṇa-mantras are the primary means of attaining enjoyment and mokṣa. Because of the non-difference between whichever deva and whichever mantra, the particular devatā of those mantras is also addressed [in the mantra, i.e., the mantra related to any particular deva is non-different from that deva, and thus whenever the mantra related to a particular deva is chanted, the deva of the mantra is directly addressed]. Kṛṣṇa is verily the Supreme Brahman, the embodiment of eternal being, consciousness, and bliss, and the bestower of the results of enjoyment and mukti upon them [i.e., upon the seekers of those objects] just by means of remembrance [i.e., just as a result of his being remembered by those seekers of enjoyment or mukti when they chant a mantra related to him].”