ye māṁ bhajanti dāmpatye tapasā vrata-caryayā |
kāmātmāno’pavargeśaṁ mohitā mama māyayā ||
māṁ prāpya māniny apavarga-sampadaṁ
vāñchanti ye sampada eva tat-patim |
te manda-bhāgā niraye’pi ye nṛṇāṁ
mātrātmakatvān nirayaḥ susaṅgamaḥ ||
(Śrīmad Bhāgavatan: 10.60.52–53; cited in Prīti Sandarbha: 16)
“[Śrī Kṛṣṇa to Rukmiṇī Devī:] The desirous who by means of austerity and performance of rites worship me, the master of apavarga [i.e., mokṣa, or, the bestower of prema-bhakti, the ultimate puruṣārtha beyond even mokṣa], for the sake of matrimony [i.e., to enjoy the pleasures of being married] are deluded by my māyā. O Mānini! Those who desire [material] wealth [even] after attaining [alt., propitiating] me, who am the master of that [i.e., of wealth] and the wealth of apavarga, are unfortunate, since that [i.e., wealth] is present even in hell [alt., in births in lower, hellish species and conditions], and hell is a good condition for [such] persons on account of [their] being fixated upon the elements [i.e., on enjoying pleasures of sense objects].”
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