सम्बोधनमामन्त्रणं, तच्च नाम्ना नामिन आभिमुख्यभावनम् ।
sambodhanam āmantraṇaṁ, tac ca nāmnā nāmina ābhimukhya-bhāvanam |
(Vṛtti on Hari-nāmāmṛta-vyākaraṇa: 925)
“Calling (sambodhana) means addressing, and that means drawing the attention of possessor of a name with that name.”