Sanātana Gosvāmī

madhura-madhuram etan maṅgalaṁ maṅgalānāṁ

madhura-madhuram etan maṅgalaṁ maṅgalānāṁ
sakala-nigama-vallī-sat-phalaṁ cit-svarūpam |
sakṛd api parigītaṁ śraddhayā helayā vā
bhṛgu-vara nara-mātraṁ tārayet kṛṣṇa-nāma ||
(Skanda Purāṇa; cited in Hari-bhakti-vilāsa: 11.451; Tattva Sandarbha: 15; Bhagavat Sandarbha: 35; Bhakti Sandarbha: 172)

“O best of the Bhṛgus, the name of Kṛṣṇa, the sweetest of the sweet, the most auspicious of the auspicious, the eternal [alt., true] spiritual fruit of the vine of all the Nigamas [i.e., Vedas], can deliver any human being when chanted even once, faithfully or negligently.”

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nāmaikaṁ yasya vāci smaraṇa-patha-gataṁ śrotra-mūlaṁ gataṁ vā

nāmaikaṁ yasya vāci smaraṇa-patha-gataṁ śrotra-mūlaṁ gataṁ vā
śuddhaṁ vāśuddha-varṇaṁ vyavahita-rahitaṁ tārayaty eva satyam |
tac ced deha-draviṇa-janatā-lobha-pāṣaṇḍa-madhye
nikṣiptaṁ syān na phala-janakaṁ śīghram evātra vipra ||
(Padma Purāṇa: 3.48.24 or 4.25.24; cited in Hari-bhakti-vilāsa: 11.527; Bhakti Sandarbha: 153, 265; Caitanya-caritāmṛta: 3.3.60)

“Be it with proper or improper [pronunciation of] syllables, one name [of Bhagavān] without separation [alt., or even with separation of its syllables] which has entered one’s speech, path of remembrance, or the base of the ears certainly delivers [a living being]. This is certainly true. If that [i.e., the name of Bhagavān] should be cast down among those who are heretical out of greed related to the body, wealth, or people, [however,] O brāhmaṇa, it certainly does not become fruitful quickly here.”

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śrīman-nāma prabhos tasya śrī-mūrter apy ati-priyam

śrīman-nāma prabhos tasya śrī-mūrter apy ati-priyam |
jagad-dhitaṁ sukhopāsyaṁ sa-rasaṁ tat-samaṁ na hi ||
(Bṛhad Bhāgavatāmṛta: 2.3.184)

“Prabhu’s splendid name, dearer to him than even his beautiful form, is beneficial for the world, easily worshipped, and full of rasa. Indeed it has no equal.”

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kaiśora-mādhurya-bharollasac-chrī

kaiśora-mādhurya-bharollasac-chrī-
gātrābhra-kānty-ujjvalitākhilāśaḥ |
tatratya-nitya-priya-loka-citta-
grāhyādbhutāneka-mahattva-sindhuḥ ||
(Bṛhad Bhāgavatāmṛta: 2.6.59)

“He shining with an abundance of the mādhurya of adolescence by whom all directions are illuminated with the cloud-like luster of his brilliant figure, he who is an ocean of numerous, astonishing greatnesses perceptible eternally to the minds of his beloveds situated there [i.e., in Śrī Goloka] … ”

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etan mahākhyāna-varaṁ mahā-hareḥ 

etan mahākhyāna-varaṁ mahā-hareḥ
kāruṇya-sārālaya-niścayārthakam |
yaḥ śraddhayā saṁśrayate kathañcana 
prāpnoti tat-prema tathaiva so’py aram ||
(Bṛhad-Bhāgavatāmṛta: 1.7.160)

“Anyone who somehow [i.e., by śravaṇa, kīrtana, or otherwise] takes full shelter [i.e., becomes fully absorbed] with śraddhā in this most excellent narration—the purpose of which is determining the recipient of the essence of the great Hari’s grace—quickly attains that very prema for him [i.e., and so all the more so does one who engages in the process bhajana it describes].”

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sā hānis tan mahac chidraṁ sa mohaḥ sa ca vibhramaḥ

sā hānis tan mahac chidraṁ sa mohaḥ sa ca vibhramaḥ |
yan muhūrtaṁ kṣaṇaṁ vāpi vāsudevaṁ na kīrtayet ||
(Kātyāyana Saṁhitā; cited in Hari-bhakti-vilāsa: 11.508; Bhakti Sandarbha: 115; Sarva-samvādinī on Bhagavat Sandarbha, Durgama-saṅgaminī to Bhakti-rasāmṛta-sindhu: 1.2.247; Krama-sandarbha-ṭīkā on Śrīmad Bhāgavatam: 2.9.35)

“That moment or even instant in which Vāsudeva is not praised is a loss, a great fault, a delusion, and a fiasco.”

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icchā-vaśāt pāpam upāsakānāṁ

icchā-vaśāt pāpam upāsakānāṁ 
kṣīyeta bhogonmukham apy amuṣmāt |
prārabdha-mātraṁ bhavatītareṣāṁ
karmāvaśiṣṭaṁ tad avaśya-bhogyam ||
(Bṛhad Bhāgavatāmṛta: 2.3.169)

“Even the sin which is about to be experienced [i.e., the prārabdha-karma] of upāsakas is destroyed by this [i.e., by nāma-saṅkīrtana] according to their will. For others, prārabdha [-karma] is the only remaining karma, since that is necessary to be experienced.”

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jīva-svarūpa-bhūtasya sac-cid-ānanda-vastunaḥ

jīva-svarūpa-bhūtasya sac-cid-ānanda-vastunaḥ |
sākṣād-anubhavenāpi syāt tādṛk sukham alpakam ||
(Bṛhad-Bhāgavatāmṛta: 2.2.176)

“The happiness that arises from direct experience of the existence, consciousness, and bliss inherent in the jīva’s svarūpa is meager.”

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deva-drohād guru-drohaḥ koṭi-koṭi-guṇādhikaḥ

deva-drohād guru-drohaḥ koṭi-koṭi-guṇādhikaḥ |
jñānāpavādo nāstikyaṁ tasmād koṭi-guṇādhikam ||
(Kūrma Purāṇa; cited in Hari-bhakti-vilāsa: 11.751; Bhakti Sandarbha: 265)

“Offence to guru is tens of millions of times worse than offence to the Deity. But denial of knowledge and disbelief are ten millions times worse than that [i.e., than offence to guru].”

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