śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ
śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ |
hṛdy antaḥstho hy abhadrāṇi vidhunoti suhṛt satām ||
(Śrīmad Bhāgavatam: 1.2.17; cited in Bhakti Sandarbha: 12)
“Situated internally, Śrī Kṛṣṇa, the Well-Wisher of the sat, he of whom hearing and praising are purifying, completely washes away vices in the hearts of those who hear narrations of himself.”