Nāmābhāsa

madhura-madhuram etan maṅgalaṁ maṅgalānāṁ

madhura-madhuram etan maṅgalaṁ maṅgalānāṁ
sakala-nigama-vallī-sat-phalaṁ cit-svarūpam |
sakṛd api parigītaṁ śraddhayā helayā vā
bhṛgu-vara nara-mātraṁ tārayet kṛṣṇa-nāma ||
(Skanda Purāṇa; cited in Hari-bhakti-vilāsa: 11.451; Tattva Sandarbha: 15; Bhagavat Sandarbha: 35; Bhakti Sandarbha: 172)

“O best of the Bhṛgus, the name of Kṛṣṇa, the sweetest of the sweet, the most auspicious of the auspicious, the eternal [alt., true] spiritual fruit of the vine of all the Nigamas [i.e., Vedas], can deliver any human being when chanted even once, faithfully or negligently.”

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nāmaikaṁ yasya vāci smaraṇa-patha-gataṁ śrotra-mūlaṁ gataṁ vā

nāmaikaṁ yasya vāci smaraṇa-patha-gataṁ śrotra-mūlaṁ gataṁ vā
śuddhaṁ vāśuddha-varṇaṁ vyavahita-rahitaṁ tārayaty eva satyam |
tac ced deha-draviṇa-janatā-lobha-pāṣaṇḍa-madhye
nikṣiptaṁ syān na phala-janakaṁ śīghram evātra vipra ||
(Padma Purāṇa: 3.48.24 or 4.25.24; cited in Hari-bhakti-vilāsa: 11.527; Bhakti Sandarbha: 153, 265; Caitanya-caritāmṛta: 3.3.60)

“Be it with proper or improper [pronunciation of] syllables, one name [of Bhagavān] without separation [alt., or even with separation of its syllables] which has entered one’s speech, path of remembrance, or the base of the ears certainly delivers [a living being]. This is certainly true. If that [i.e., the name of Bhagavān] should be cast down among those who are heretical out of greed related to the body, wealth, or people, [however,] O brāhmaṇa, it certainly does not become fruitful quickly here.”

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