bahu-rūpa ivābhāti
bahu-rūpa ivābhāti māyayā bahu-rūpayā |
ramamāṇo guṇeṣv asyā mamāham iti manyate ||
(Śrīmad Bhāgavatam: 2.9.2)
“The ātmā [i.e., “self”] appears as if to be of many [different] forms [i.e., those of a child, an elder, etc., and those of a human, a deva, an animal, etc.] through māyā, which is of many [different] forms, and, enjoying amid its [i.e., māyā’s] guṇas [i.e., within various bodies, etc.], thinks of ‘my’ and ‘I’ [i.e., identifies with these forms fabricated by māyā].”