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aham ity anyathā-buddhiḥ pramattasya yathā hṛdi |
utsarpati rajo ghoraṁ tato vaikārikaṁ manaḥ ||
rajo-yuktasya manasaḥ saṅkalpaḥ sa-vikalpakaḥ |
tataḥ kāmo guṇa-dhyānād duḥsahaḥ syād dhi durmateḥ ||
(Śrīmad Bhāgavatam: 11.13.9–10)

[In response to Uddhava’s inquiry as to why human beings engage in sensual enjoyment even though they generally know it ultimately results only in suffering, Bhagavān Śrī Kṛṣṇa says:] “When a false notion of ‘I’ [i.e., identification with the material body and mind] surges in the heart of a bewildered person [i.e., someone devoid of proper discrimination], then frightful rajas surges in the sāttvika mind [i.e., even though the mind is sāttvika by nature]. Resolve along with fancy arise in a mind possessed by rajas, and then irresistible desire arises because of the deluded person’s [consequent] meditation on qualities [i.e., mental absorption in the qualities of the object of the mind’s resolve and fancy].”