Mathurā

bhuktiṁ muktiṁ harir dadyād arcito’nyatra sevinām

bhuktiṁ muktiṁ harir dadyād arcito’nyatra sevinām |
bhaktiṁ tu na dadāty eva yato vaśyakarī hareḥ ||
sā tv añjasā harer bhaktir labhyate kārttike naraiḥ |
mathurāyāṁ sakṛd api śrī-dāmodara-sevanāt ||
(Padma Purāṇa; cited in Bhakti-rasāmṛta-sindhu: 1.2.222–223)

“Hari shall bestow enjoyment (bhukti) or liberation (mukti) upon his servants when worshipped elsewhere [i.e., outside of Mathurā], but he does not bestow bhakti [upon them] because it is captivating of Hari. That bhakti to Hari, however, is easily attained by people as a result of service to Śrī Dāmodara even once in Mathurā during Kārtika.”

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sā go-pradhāna-deśatvāt sarvā śrī-mathurocyate

sā go-pradhāna-deśatvāt sarvā śrī-mathurocyate |
goloka iti gūḍho’pi vikhyātaḥ sa hi sarvataḥ ||
(Bṛhad Bhāgavatāmṛta: 2.5.80)

“[Śrī Nārada along with Uddhava to Gopa Kumāra:] Śrī Mathurā—that [region] in entirety [i.e., including the whole of the land of Vraja]—is called Goloka because of [its] being a region wherein cows (go) are pre-eminent. Although confidential, it is certainly renowned everywhere.”

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