yathā cintāmaṇiḥ śreṣṭho yathā gauś ca yathā satī
yathā cintāmaṇiḥ śreṣṭho yathā gauś ca yathā satī |
yathā dvijo yathā gaṅgā tathāsau mantra uttamaḥ ||
(Trailokya-sammohana-tantra; cited in Hari-bhakti-vilāsa: 1.185)
“As a thought-jewel, a cow, a chaste wife, a twice-born, and the Gaṅgā are the best [among their respective classes], so this mantra [i.e., the eighteen-syllable Gopāla-mantra] is foremost [among mantras].”